Signature throws and unisex robes bring Barefoot Dreams’ iconic comfort to basketball fans, building on the brand’s partnerships with MLB and Team USA/LA28

MALIBU, Calif., Oct. 20, 2026 /PRNewswire/ — Barefoot Dreams, the luxury comfort brand known for its signature CozyChic® fabric, has launched a new NBA collection. The collection brings Barefoot Dreams’ signature coziness to basketball fans nationwide, featuring CozyChic throws in team-inspired colorways and unisex robes designed for pregame rituals, postgame recovery and everyday lounging.

To celebrate the launch, Barefoot Dreams is partnering with Chicago Bulls forward Caleb Wilson, the No. 4 overall pick in the 2026 NBA Draft. A standout at the University of North Carolina, where he earned All-American honors as a freshman, Wilson now begins his professional career as a cornerstone of the Bulls’ next generation. As part of the partnership, Wilson will help introduce the NBA collection to fans, sharing how comfort plays a role in his routine on and off the court.

“Comfort is a big part of how I reset, whether that’s getting ready for a game, recovering after one, or just relaxing at home,” says Caleb Wilson. “Barefoot Dreams makes those moments feel better, and I’m excited to be part of this partnership.”

The NBA collection marks the latest chapter in Barefoot Dreams’ growing sports portfolio. In 2024, the brand expanded into major sporting moments with two significant partnerships. Barefoot Dreams became an official Olympic and Paralympic Games licensee of Team USA and LA28, bringing its throws, pillows and accessories to athletes and fans ahead of the Paris 2024 Summer Games. That same year, the brand brought its signature coziness to the ballpark with a MLB collection, now sold across major retailers nationwide.

Together, these partnerships have established sports as an important growth category for Barefoot Dreams, connecting the brand with fans who want to bring its signature comfort into the moments they spend cheering for their favorite teams and athletes.

“Sports has become one of the most exciting growth areas for Barefoot Dreams,” said Stan Cook, Owner of Barefoot Dreams. “What we’ve built with MLB and Team USA showed us that fans want the same comfort they feel at home in the moments they spend cheering for their teams and favorite athletes. Partnering with Caleb Wilson to launch our newest NBA collection is a natural next step for us, and it’s just the beginning of where we see this business going.”

As Barefoot Dreams continues its multi-year Team USA and LA28 partnership through the Los Angeles 2028 Olympic and Paralympic Games, the NBA collection is the latest addition to the brand’s expanding sports portfolio. With partnerships spanning professional sports and major global sporting events, Barefoot Dreams is bringing its signature comfort to fans in new ways.

The Barefoot Dreams x NBA collection debuts with styles inspired by some of the league’s most iconic teams, including the Knicks, Lakers, Bulls and Celtics. The collection is available now at barefootdreams.com, with select styles rolling out to additional retail partners in the coming months.

About Barefoot Dreams
Celebrating 30 years of coziness, Barefoot Dreams is a leading luxury lifestyle brand committed to providing indulgent and timeless products for the entire family. With a dedication to exceptional quality and craftsmanship, Barefoot Dreams offers an extensive range of blankets, Cozies, pet accessories and more, designed to enhance moments of comfort and relaxation. For more information, visit Barefoot Dreams online.

About NBALAB
NBALAB is the NBA’s creative incubator, built to discover disruptive brands, fresh perspectives and bold ideas that push the boundaries of traditional sports licensing. Working with emerging and innovative partners, NBALAB helps transform original concepts into fully licensed products, experiences and new categories that give fans unexpected ways to celebrate, collect and connect with the game, its players and teams. NBALAB also manages NBA Reclaimed, the league’s officially licensed court upcycling program. To learn more, visit NBALAB.com.

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SOURCE Barefoot Dreams