Maev Gives Dogs a Seat at the Holiday Table with New Limited-Edition Harvest Turkey Recipe

As dogs take on a bigger role in family life, Maev debuts a new human-grade, whole-ingredient recipe and campaign celebrating dogs’ rightful seat at the table

AUSTIN, TX, UNITED STATES, November 10, 2026 /EINPresswire.com/ — Austin, Texas – Maev, the human-grade, whole-ingredient dog food brand dedicated to supporting dogs’ long-term health and making real nutrition simpler for dog parents, invites dogs to the holiday table with the launch of their latest limited-edition, recipe, Harvest Turkey, inspired by the flavors of Thanksgiving. Harvest Turkey features human-grade USDA turkey, sweet potatoes, and green beans, bringing the familiar flavors of the season to the bowl through whole, recognizable ingredients thoughtfully selected to support dogs’ nutritional needs.

Gathering around the table to share a meal with loved ones is one of our most cherished holiday rituals, with 65% of Americans counting Thanksgiving meals among their favorite traditions. With 97% of U.S. pet owners considering their pets part of the family, it’s no surprise that nearly nine in ten pet parents say the holidays wouldn’t feel complete without them. As dogs become an integral part of family celebrations, Maev is bringing the same care and consideration to their holiday meals as dog parents bring to their own.

Unlike indistinguishable blends, Harvest Turkey features recognizable, whole cuts of USDA turkey and turkey liver alongside vibrant sweet potatoes, green beans, and other nutrient-rich fruits and vegetables. It’s all the familiar flavors of the season, without the butter, rich seasonings, or other potentially harmful ingredients found in human holiday dishes. Each ingredient is carefully selected for its nutritional value and flash-frozen to lock in freshness, with turkey providing lean, high-quality protein and essential amino acids, while sweet potatoes and green beans deliver fiber, vitamins, and minerals that support digestive health and overall well-being. The result is a premium, holiday-inspired recipe that combines the joy of seasonal food traditions with the nutrition dogs need.

“The holidays are about bringing everyone you love together, and for us, that includes our dogs,” said Katie Spies, Founder and CEO of Maev. “We’ve had so much fun introducing limited-edition recipes this year and seeing how excited our community is to bring new flavors and variety to their dogs’ bowls. Harvest Turkey felt like a natural way to bring that excitement into the holiday season and give dogs a place at the table. We want as many holidays with them as possible, and we believe what we feed them today plays an important role in how many we get to share.”

Extending that philosophy beyond the bowl, Maev’s “Seat at the Table” campaign celebrates dogs as valued guests in the traditions that bring families together. Anchored by out-of-home placements, including a double billboard in Williamsburg and a hand-painted mural in SoHo, the campaign features editorial-style creative depicting dogs as respected guests of honor at the Thanksgiving table, complete with elegant place settings. Complementary hosting- and entertaining-focused social content further highlights the ways dogs are included in holiday gatherings, reinforcing the idea that they deserve not just a seat at the table, but a premium meal worthy of the occasion.

Harvest Turkey builds on the success of Maev’s limited-edition protein series, following the sold-out launches of Grass-Fed New Zealand Lamb and Wild-Caught Nordic Fish. Lamb sold out within two weeks of its debut and three additional times in its first four months before joining Maev’s permanent lineup, while Nordic Fish sold out within the week and the team had to rush their next production run 10 days after launch to keep up with the demand. With turkey among the proteins most requested by Maev’s community, the launch of Harvest Turkey reflects growing demand for greater variety in premium, whole-ingredient nutrition and Maev’s commitment to helping dogs live their best, longest lives.

Harvest Turkey is available exclusively at meetmaev.com, for $94 per 5 lb bag, while supplies last.

About Maev
Maev is the only fresh, ready-to-eat dog food made with human-grade, whole ingredients you can see in the bowl. Created to radically improve the health and happiness of dogs and Dog Parents everywhere, Maev works with veterinary nutritionists to craft complete and balanced fresh-frozen food blends that are high in protein and made from only whole ingredients to support longevity, vitality, and everyday joy. Follow along @meetmaev and learn more at meetmaev.com.

Molly Dunn
Isetta
maev@isetta.co

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