Family Business Jasey’s Toy Chest Wins 11 Prestigious Awards in Its Inaugural Year

WESTPORT, CT, UNITED STATES, October 14, 2026 /EINPresswire.com/ — Jasey’s Toy Chest, the family-owned and run toy company dedicated to bettering childhood mental health and development, is touched to have earned 11 highly coveted national awards since they made their industry debut mere months ago. The company, founded by Brian and Lauren Bernstein, is named and run in honor of their late son Jason (“Jasey”) Bernstein and committed to supporting youth mental health through thoughtful toy development and meaningful connection through play.

This decorated first year in the industry is an encouraging and natural reflection of the Bernsteins’ passion and their commitment to creating high-quality, developmental wooden toys that help children build important early skills through screen-free play. Brian brings over 21 years of toy industry leadership from Melissa & Doug, where he helped his brother Doug and sister-in-law Melissa grow the company from a small family startup into a global brand. Founding Jasey’s Toy Chest with his wife Lauren, turning their pain into purpose, has been deeply meaningful.

Jasey’s Toy Chest is built around a youth mental health mission, and Brian and Lauren backed it from the start, giving to their two nonprofit partners before they shipped a single toy. The company is a proud Corporate Collective partner of The Kids Mental Health Foundation, a group of national brands working to close the gap between parents who want mental health resources and those who know the daily habits that support a child’s well-being. Nationwide Children’s Hospital, which created the Foundation, welcomed Jasey’s Toy Chest to the Circle of Care level of its Annual Giving Society earlier this year. Jasey’s Toy Chest also partners with The Jed Foundation, which protects the emotional health of teens and young adults.

Jasey’s offers free, easy-to-use play tips and parenting suggestions, developed with the experts at The Kids Mental Health Foundation, whose work is grounded in the clinical expertise of Nationwide Children’s Hospital. The latest of their 2026 winning streak comes from the highly discerning Oppenheim Toy Portfolio, which has recognized six of Jasey’s Toy Chest’s key offerings, all of which won the Oppenheim Gold Seal Award – one of their highest honors. All products can be purchased at the company’s Amazon Storefront.

“We are delighted with the quality of the new Jasey’s Toy Chest collection of wooden toys. They are a much needed and welcome addition to toyland,” remarked Stephanie Oppenheim, Co-founder of the Oppenheim Toy Portfolio.

The winners included Jasey’s Wooden Vehicles Puzzle & Play Pieces and Wooden Farm Puzzle & Play Pieces ($14.99 each | Ages 12 months +) which Oppenheim testers loved for their play versatility. “Our testers LOVE this puzzle that comes with eight different wooden vehicles that are taller than the puzzle board, making them easier to grasp. What’s especially fun is that the vehicles can be used for dramatic play on their own or used in block play.”

Oppenheim testers were equally eager to praise Jasey’s motor-skill focused toy puzzles like their Wooden Farm Easy-Grasp Peg Puzzle ($17.99 | Ages 18 months +). “The illustrations are lovely and have a storybook quality… Your toddler will enjoy picking up the pieces and will eventually have the fine motor skills to place them back. You can talk about animal names and the sounds they make as you explore the puzzle together.”

Oppenheim Toy Portfolio testers loved the pretend play sets, such as their Wooden Slice & Play Fruit Crate and Wooden Press & Pop Toaster Set ($19.99 each | Ages 3+).

Of the Fruit Crate Oppenheim wrote, “Our preschool testers loved the activity here of using the included wooden knife to open up the fruit pieces. The fruit is connected by Velcro and can also be separated by pulling it apart.”

And the Toaster won because “preschoolers love pretend cooking. This new Toaster set is adorable…There is a dial on the toaster as well as a pop-up mechanism that delighted testers.”

Jasey’s Wooden Off to the Rescue Vehicle Carrier ($24.99 | Ages 3+) was also a big hit with Oppenheim’s young play-testers. “If you’re looking for a beautifully crafted wooden vehicle toy, look no further. Our preschoolers adored this wooden vehicle carrier…”

Even consumer media giants like Good Housekeeping and Parents recognized Jasey’s Toy Chest’s thoughtful designs. Good Housekeeping named Jasey’s On-the-Go Wooden Workbench ($89.99 | Ages 12 months +) a winner in their 2026 Toy Awards within the Baby & Toddler category.

The company was also honored in October by Parents, which selected four of Jasey’s Toy Chest’s offerings as winners of their 2026 Best Toys Awards. The winners span the brand’s toddler and preschool range: the Wooden Big City Train Adventure Set & Table ($129.99 | Ages 3+), the Wooden Magnetic Mix & Match People ($19.99 | Ages 2+), plus the Wooden Slice & Play Fruit Crate, and Wooden Farm Easy-Grasp Peg Puzzle which were both also recognized by the Oppenheim Toy Portfolio!

Jasey’s Toy Chest toys are available in more than 1,000 stores in 50 states, including specialty toy shops, children’s boutiques, gift and home stores, school-supply retailers, as well as Barnes & Noble nationwide and online. To see the full collection and the family’s story, visit https://www.jaseystoychest.com/.

About Jasey’s Toy Chest
At Jasey’s Toy Chest, we believe in the power of magical moments, the kind that grow through open-ended play, joyful learning, and heartfelt connection. This brand was created in loving memory of our son Jason (“Jasey”), who filled our home with creativity, adventure, and joy. His toy chest was a daily treasure hunt of blocks, puzzles, instruments, costumes, and dinosaurs, worlds of his own making. Our toys are a tribute to those memories, and to supporting youth mental health, a cause deeply personal to our family. Drawing on decades of toy industry experience, we make screen-free toys designed to build skills, nurture confidence, and create lasting memories.

Lisa Orman
KidStuff Public Relations
+1 608-575-1323
Lisa@KidStuffPR.com

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